Although many players buy and sell WOW account or characters each time new content is released by the game's creators, there are some things in the game that players new and old want to get their hands on. There are certain items in the game a player can acquire if he or she embarks on a long quest that might entail many hours worth of interaction in the game world which are considered legendary weapons. These weapons are often expensively priced in terms of the gaming economy required to obtain them and are often a huge selling point for accounts.